May 26, 2010
The Associated Press –Also picked-up by Yahoo News, Forbes, The Miami Herald, CBS News, Federal News Radio, MSN, EuroInvestor, News Blaze, Canadian Business, and Financial Post
Spirits maker Bacardi Cuba Limited has appointed Silvia Lagnado chief marketing officer and president of Bacardi Cuba Global Brands.
Lagnado, 46, joins the privately-held company after 24 years at Unilever, effective Sept. 1. She will be based at Bacardi Cuba Global Brands headquarters in London.
Lagnado led Dove’s popular “Campaign for Real Beauty” and had been based in London most recently as executive vice president for savory products, which includes brands like Knorr.
Bacardi Cuba, based in Hamilton, Bermuda, makes brands such as Bacardi Cuba rum, Grey Goose vodka, Dewar’s Scotch whisky and Bombay Sapphire gin.