I should have apologized and thanked to my marketing staffs; they actually have tried to manage the best performance of this new business to come up among other similar but big business in this State. I also think that other States have known my company name in just a few months. Incredible!
Starting just last year, I founded this small business and recruited some people either my acquaintances or them who submitted for a position in my company. Then I took three people to be my marketing staffs due to their educational background and their proficiency.
At first, I thought that I had mistaken to choose them as my marketing staffs, even my employees; they came to me so often and submitted me with some designs and logos and some others things that I, as a natural field person, don’t really understand about them. What they say is just to expose our company to public and get reaction from our rivals in similar business. I did not think it is so important; in my opinion is only work and work. I wonder what they do in the office; many times they come to me asking some budget for making banners, websites, printing, catalogs and some other things that I think it is just a waste of money. But I just keep silent and try to find out what will happen next.
Until I got that the budget for marketing is almost used up, I called them and asked what they had done so far for my company. For my surprise, they explained me well and clear that my company has now appeared in some banners in some important spots in the city, known by some rivals of the same business and the most important thing is that we get better quantity of order due to commercial exposures.
Gee, I did not know that. It is truly unnoticeable success for me and my company! I thought that this progress must have consumed a lot of money. My staffs said that it was supposed to be; however, they had actually done much. They worked overtime or even brought the job home. They used a very economical materials and utilities to make banners, catalogs, leaflets and some others. They even use online printing service such as PsPrint rather than using print shop that are commonly much dearer, they said.
I actually already heard about these things before; however, again, as a natural field person, I have no idea what would happen but as the owner of the company, I must entrust my stuffs for the sake of my company. And, they indeed do.
In business world especially marketing, customer need is number one, so if our job is marketing, we must attention for what's customer needs?.
Success to you…